WELCOME TO ENITIATE
We are the Pan-African digital marketing company that was founded in Johannesburg, South Africa, in 2008.
OUR PROMISE
We develop for brands we work with.
WE HAVE BEEN AROUND
When we started our operation, Facebook had only 100 million active users, social networks were still thought of as “flavour of the month”. At the time, and a few brave brands dipped their toes, not sure what to make of this new consumer-lead communication channel.
Facebook has since grown more than 20-fold to over 2 billion active users, and added Whatsapp and Instagram to its stable – the two platforms which were not around when eNitiate was launched. In addition, this social network behemoth is now listed on the NASDAQ.
OUR COMPETENCIES
Communication Strategies
IDENTIFY problems/opportunities.
EXPLORE available choices to solving the problems or leveraging the opportunities.
PROPOSE the best solutions.
PROVIDE measurement and evaluation criteria.
Multi-Visual Content
Ever-changing market TRENDS guide our content marketing efforts.
VISUAL content is more memorable.
VIDEO is currently the most engaging type of content, and yet the most challenging to produce.
CURATION of user content has become the accepted norm.
Digital Technology Solutions
The digital age dictates that marketing and communication solutions be INTEGRATED.
Digital technology enables the ability to generate, store and process DATA.
Increasingly, MACHINES are becoming smarter and no longer need humans to operate them in the performance of repetitive tasks.
CASE STUDIES
We have packaged a selection of 5 case studies showcasing services we delivered for our past and current clients.
We also added a case study of our passion projects to date.
Open each tab → click on the image → view the case study.
All the case studies can be downloaded.
LATEST POSTS
5 tips for turning a blog into a content marketing campaign that can last for months
Development of high-quality content is one of the most challenging aspects of content marketing. My conclusion is based on the observation of the many companies
O Jewa Ke Eng – 12 lessons about a single tweet that became a movement
O Jewa Ke Eng?, an “innocuous” tweet that was posted over a year ago and quickly turned into a global phenomenon, continues to set new
7 key insights about eNitiate Web stats you can learn from
Those of you who follow both myself and the eNitiate brand online will know that this is our 11th year and 1st month in the
5 tips for turning a blog into a content marketing campaign that can last for months
Development of high-quality content is one of the most challenging aspects of content marketing. My conclusion is based on the observation of the many companies
BRA WILLY'S MEDIA INTERVIEWS
Here is a playlist of media interviews and slots by our founder – Bra Willy Seyama – on the various digital topics:
FEATURED CLIENTS
OUR KEY PARTNERS
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