AUDIT: DIGITAL MARKETING SKILLS IN AFRICA 2020
Are you in a profession where your role is affected, in any big or small way, by Digital Marketing and Communications?
If yes, then you are invited to contribute in establishing digital marketing skill benchmarks in Africa, by participating in this audit.
Click here and participate.
WE HAVE BEEN AROUND
We are the Pan-African digital marketing company, founded in Johannesburg, South Africa.
When we started our operation, Facebook had only 100 million active users, social networks were still thought of as “flavour of the month”, and the few brave companies at the time were dipping their toes, not sure what to make of this new channel.
And paid social media? This type of advertising spend was still a novelty.
Facebook has since grown more than 20-fold to over 2 billion active users, and added Whatsapp and Instagram to its stable – the two platforms which were not around when eNitiate was launched. In addition, this social network behemoth is now listed on the NASDAQ.
Yeah, we have been around. And we are still at it.
Our communication strategies:
IDENTIFY problems/opportunities for clients.
PROPOSE available choices in solving the problems or leveraging the opportunities, and select a preference with rationale.
LAY out specific approaches and requirements.
PROVIDE measurement and evaluation criteria.
Our content design approach:
Ever-changing market TRENDS guide our content marketing efforts.
VISUAL content is more memorable.
VIDEO is currently the most engaging type of content, and yet the most challenging to produce.
CURATION of user content has become the accepted norm.
Digital Technology Solutions
The need for technology solutions:
The digital age dictates that marketing and communication solutions be INTEGRATED.
Digital technology enables the ability to generate, store and process DATA.
Increasingly, MACHINES are becoming smarter and no longer need humans to operate them in the performance of repetitive tasks.
INTERESTED IN ONE, OR A COMBINATION OF OUR DIGITAL MARKETING SOLUTIONS ABOVE? CLICK HERE TO TALK TO US
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BRA WILLY’S MEDIA INTERVIEWS
Updated: 23 April 2019
Here is a playlist of media interviews and slots by our founder – Bra Willy Seyama – on the various digital topics: