Table of Contents
WELCOME TO ENITIATE
We are the Pan-African digital marketing company that was founded in Johannesburg, South Africa, in 2008.
OUR PROMISE
eNitiate develops digital content that can be counted.
WE HAVE BEEN AROUND
When eNitiate started offering digital content solutions, Facebook had only 100 million active users, and social networks were still thought of as “flavour of the month”.
At the time a few brave brands dipped their toes, not sure what to make of this new consumer-lead communication channel.
Facebook has since grown more than 20-fold to over 2 billion monthly active users, and added Whatsapp and Instagram to its stable – the two platforms which were not around when eNitiate was launched.
In addition, this social network behemoth is now listed on the NASDAQ.
DIGITAL LITERACY & ADOPTION PROGRAMME: INTRODUCTION
The need for South African businesses to add digital literacy and adoption in their success metrics has come earlier than we thought, thanks to COVID-19.
We offer an intense 25-hour, 5-week programme to ensure your Marketing and Communications team is up to the task.
Click here for details.
OUR COMPETENCIES
WE ARE HAPPY TO ANNOUNCE THAT WE HAVE UPDATED OUR SERVICES.
The digital marketing value chain is vast, and keeps changing all the time, normally driven by the ever-advancing technologies that drive the online communication platforms that we use.
This warrants ongoing assessment of digital content solutions, as we get rid of redundancies, upscale some of the current services, and add new services; in line with anticipated future communication requirements and opportunities.
We have developed the capability to spot winds of change early – relying on our 11 years of digital marketing experience, and we have the ability to effect the required assessments and associated updates in our service offerings quickly and seamlessly.
The two key events that have led us to update our latest service offerings are:
- The coronavirus pandemic, and the resulting physical distancing character which has lead to exponential increase in online activities.
- Facebook’s recent launch of Facebook Shops, an online store that will revolutionise the way consumers network and shop, both at the same time, on Facebook and Instagram.
Never before has there been such abundance of DATA, not only about a BRAND, but also its COMPETITORS and its CATEGORY - all of which can be ACCESSED and leveraged.
This is the era for INSIGHTS-lead competition.
The times have changed.
The biggest advantage of the digital is the ability to MEASURE the results of the implemented strategies versus expectations more effectively.
All effective digital communication strategies must incorporate ONLINE CONSUMER PROFILING, identification of key output and input METRICS, and bedding down of performance TARGETS, all aligned with the brand's COMMUNICATION OBJECTIVES.
Ever-changing market TRENDS must guide content marketing efforts for all brands.
The one constant is that VISUAL content is more memorable.
VIDEO is currently the most engaging type of content, and yet the most challenging to produce.
CURATION of user content has become the accepted norm.
Competition for CONSUMERS who purchase online starts with DISCOVERY of the brands' platforms, HIGH LOADING SPEEDS of the platforms on preferred devices, and POSITIVE NAVIGATIONAL EXPERIENCE.
Search engine optimisation plays a direct role in the ability of online platforms to attract the right consumers, and to get them [consumers] to navigate their way to the desired CALL-TO-ACTION.
The difference between the TRADITIONAL and ONLINE consumer journey models is COMMUNITY DEVELOPMENT.
New media channels provide INSTANT FEEDBACK LOOPS, which enhance opportunities for turning the consumers into ADVOCATES.
Brands looking to earn free positive mentions and reviews, repeat sales and peer referrals; need to build ONLINE COMMUNITIES, and limit "one-night stands" that can be potential PR disasters.
Below are the updated eNitiate digital marketing services, which reflect adaptation to the 2 events above.
Want to find out more about how we execute our updated digital marketing services for brands?
Contact us here.
Send us a request by using our CONTACT US form in the footer.
THE DIGITAL MARKETING SKILLS IN AFRICA AUDIT 2020 REPORT IS OUT!
The long-awaited #DMSAA2020 Report is out, and we are excited that we have reached this milestone.
CASE STUDIES
We have packaged a selection of 5 case studies showcasing digital marketing services we delivered for our past and current clients.
We also added a selection of of our passion projects to date.
Feel free to click on any of the case studies, which can be downloaded.
We have packaged a selection of 5 case studies showcasing digital marketing services we delivered for our past and current clients.
We also added a link to a selection of our passion projects to date.
Open each tab → click on the image → view the case study.
All the case studies can be downloaded.
LATEST eNIGHTS
Sharing of digital content thoughts, trends and predictions is a key part of eNitiate culture. It is also a demonstration of our knowledge and expertise.
We invite you to check out the latest 2 eNsights in this section.
Minister Ndabeni-Abrahams, have you been analysing these digital trends?
Dear Ms Stella Ndabeni-Abrahams, Minister of Communications, Telecommunications and Postal Services. When I first crafted the title for this eNsight, the relevant part read “have
Artificial intelligence: as old as Pascaline arithmetic machine
Mention of the word “Artificial Intelligence” has come to instill fear in the hearts and minds of many ordinary people, and this set my curious
Sharing of digital content thoughts, trends and predictions is a key part of our culture. It is also a demonstration of our knowledge and expertise.
We invite you to check out this latest eNsight.
Minister Ndabeni-Abrahams, have you been analysing these digital trends?
Dear Ms Stella Ndabeni-Abrahams, Minister of Communications, Telecommunications and Postal Services. When I first crafted the title for this eNsight, the relevant part read “have
FEATURED CLIENTS
OUR KEY PARTNERS
2 Responses
Comments are closed.