eNitiate - We develop digital content that can be counted

WELCOME TO ENITIATE

We are the Pan-African digital marketing company that was founded in Johannesburg, South Africa, in 2008.

OUR PROMISE

eNitiate develops digital content that can be counted.

WE HAVE BEEN AROUND

When eNitiate started offering digital content solutions, Facebook had only 100 million active users, and social networks were still thought of as “flavour of the month”.

At the time a few brave brands dipped their toes, not sure what to make of this new consumer-lead communication channel.

Facebook has since grown more than 20-fold to over 2 billion monthly active users, and added Whatsapp and Instagram to its stable – the two platforms which were not around when eNitiate was launched.

In addition, this social network behemoth is now listed on the NASDAQ.

DIGITAL LITERACY & ADOPTION PROGRAMME: INTRODUCTION

The need for South African businesses to add digital literacy and adoption in their success metrics has come earlier than we thought, thanks to COVID-19.

We offer an intense 25-hour, 5-week programme to ensure your Marketing and Communications team is up to the task.

Click here for details.

OUR COMPETENCIES

WE ARE HAPPY TO ANNOUNCE THAT WE HAVE UPDATED OUR SERVICES.

The digital marketing value chain is vast, and keeps changing all the time, normally driven by the ever-advancing technologies that drive the online communication platforms that we use.

This warrants ongoing assessment of digital content solutions, as we get rid of redundancies, upscale some of the current services, and add new services; in line with anticipated future communication requirements and opportunities.

We have developed the capability to spot winds of change early – relying on our 11 years of digital marketing experience, and we have the ability to effect the required assessments and associated updates in our service offerings quickly and seamlessly.

The two key events that have led us to update our latest service offerings are:

The coronavirus pandemic, and the resulting physical distancing character which has lead to exponential increase in online activities.
Facebook’s recent launch of Facebook Shops, an online store that will revolutionise the way consumers network and shop, both at the same time, on Facebook and Instagram.

Data Insights

Never before has there been such abundance of DATA, not only about a BRAND, but also its COMPETITORS and its CATEGORY - all of which can be ACCESSED and leveraged.

This is the era for INSIGHTS-lead competition.

Communication Strategies

The times have changed.

The biggest advantage of the digital is the ability to MEASURE the results of the implemented strategies versus expectations more effectively.

All effective digital communication strategies must incorporate ONLINE CONSUMER PROFILING, identification of key output and input METRICS, and bedding down of performance TARGETS, all aligned with the brand's COMMUNICATION OBJECTIVES.

Content Marketing

Ever-changing market TRENDS must guide content marketing efforts for all brands.

The one constant is that VISUAL content is more memorable.

VIDEO is currently the most engaging type of content, and yet the most challenging to produce.

CURATION of user content has become the accepted norm.

SEO

Competition for CONSUMERS who purchase online starts with DISCOVERY of the brands' platforms, HIGH LOADING SPEEDS of the platforms on preferred devices, and POSITIVE NAVIGATIONAL EXPERIENCE.

Search engine optimisation plays a direct role in the ability of online platforms to attract the right consumers, and to get them [consumers] to navigate their way to the desired CALL-TO-ACTION.

Community Development

The difference between the TRADITIONAL and ONLINE consumer journey models is COMMUNITY DEVELOPMENT.

New media channels provide INSTANT FEEDBACK LOOPS, which enhance opportunities for turning the consumers into ADVOCATES.

Brands looking to earn free positive mentions and reviews, repeat sales and peer referrals; need to build ONLINE COMMUNITIES, and limit "one-night stands" that can be potential PR disasters.

Below are the updated eNitiate digital marketing services, which reflect adaptation to the 2 events above.

Want to find out more about how we execute our updated digital marketing services for brands?

Send us a request by using our CONTACT US form in the footer.

THE DIGITAL MARKETING SKILLS IN AFRICA AUDIT 2020 REPORT IS OUT!

The long-awaited #DMSAA2020 Report is out, and we are excited that we have reached this milestone.

We are confident that you will find the findings and insights worth a read.

CASE STUDIES

We have packaged a selection of 5 case studies showcasing digital marketing services we delivered for our past and current clients.

We also added a selection of of our passion projects to date.

Feel free to click on any of the case studies, which can be downloaded.

We have packaged a selection of 5 case studies showcasing digital marketing services we delivered for our past and current clients.

We also added a link to a selection of our passion projects to date.

Open each tab → click on the image → view the case study.

All the case studies can be downloaded.

Young African Leaders Initiative (YALI) Southern Africa

National Department of Health (NDOH) South Africa

Global Entrepreneurship Congress (GEC) 2017

Mercantile Bank SA

Africities Conference 2015

Passion Initiatives

SOCIAL MEDIA EBOOK: 1+4 METRIC MATRIX

Are you battling to select appropriate metrics to measure the performance of your social media marketing?

We have the perfect solution for you, and it is called the 1+4 Metric Matrix.

We developed the free ebook for easy reference.

LATEST eNIGHTS

Sharing of digital content thoughts, trends and predictions is a key part of eNitiate culture. It is also a demonstration of our knowledge and expertise.

We invite you to check out the latest 2 eNsights in this section.