What is the worth of the Facebook “LIKE” to a brand?

In the last #InformUrself Twitterview, a discussion centered on the value of the Facebook “LIKE” to brands. Interesting insights are captured in the tweets below:

#InformUrself - FB "LIKE" - Q1 — #InformUrself – FB “LIKE” – Q1

#InformUrself – FB “LIKE” – A1a

#InformUrself – FB “LIKE” – A1b

#InformUrself – FB “LIKE” – A1c

#InformUrself – FB “LIKE” – Q2

#InformUrself - FB "LIKE" - A2a — #InformUrself – FB “LIKE” – A2a

#InformUrself – FB “LIKE” – A2b

Here is a live link to the blog quoted in A2b above: The value of a Facebook LIKE.

#InformUrself – FB “LIKE” – A2c

#InformUrself – FB “LIKE” – Q3

#InformUrself – FB “LIKE” – A3a

#InformUrself – FB “LIKE” – A3b

#InformUrself – FB “LIKE” – A3c

#InformUrself – FB “LIKE” – A3d

Here is a live link to the blog quoted in A3d above: Number of Websites with Facebook LIKE feature.

#InformUrself – FB “LIKE” – A3e

See bottom right of this Mashable screen shot.

#InformUrself – FB “LIKE” – A3f

#InformUrself – FB “LIKE” – A3g

Here is a live link to the blog in A3g above: Search engines take LIKEs for granted.

#InformUrself – FB “LIKE” – Q4

#InformUrself - FB "LIKE" - A4a — #InformUrself – FB “LIKE” – A4a

#InformUrself – FB “LIKE” – A4b

#InformUrself – FB “LIKE” – Q5

#InformUrself – FB “LIKE” – A5a

#InformUrself – FB “LIKE” – A5b

#InformUrself – FB “LIKE” – A5c

#InformUrself – FB “LIKE” – Q6

#InformUrself – FB “LIKE” – A6a

#InformUrself - FB "LIKE" - A6b — #InformUrself – FB “LIKE” – A6b

#InformUrself – FB “LIKE” – Q7

#InformUrself - FB "LIKE" - A7a — #InformUrself – FB “LIKE” – A7a

#InformUrself – FB “LIKE” – A7b

Here is a live link to the site quoted in A7b above: Buying Facebook LIKES.

The one key takeout from the last #InformUrself session is clearly that the value of this behemoth called Facebook extends well beyond social media. It is firmly part of the Internet ecosystem itself, which effectively leaves brands that are, or aspiring to be, in the online space with no option.

Does your brand have a Facebook LIKE plugin (yet)?

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