The Digital 2019 report by We Are Social, in partnership with Hootsuite, GlobalWebIndex, GSMA, Statista, Locowise, Similarweb and App Annie, has rich data that can be used for attaining a deeper understanding of digital and social media trends in Africa.
This is due to the large number of African countries that are included in the report.
As a result, there is a great opportunity for African Datapreneurs to dig into the relevant data and find usable insights that are relevant for their countries and for the continent.
As a part of this community of practice, this got me excited and got me going.
In essence, if you want to reach female social networkers in Africa (and the world), look to Snapchat, followed by Instagram and then Facebook.
Twitter is best for reaching males.
In a nutshell...
Facebook continues to be the the most dominant social network in the globe and in Africa, and it is also the most effective platform for advertising reach.
Instagram is doing really well in Africa, bucking the global trend, and it has become the second biggest social network on the continent.
Snapchat is surprisingly doing better than I expected in some African countries, while Twitter is the worse performer for advertising reach and is facing tough times in most parts.
The 5 most popular social networks on the continent have gender biases, and this needs to be bourne in mind by Marketers and Communicators alike.