Traditional media is also referred to as Old media, has been around for many years, dating as far back as the oldest surviving book, the Diamond Sutra, published in 868 AD. Over the years, traditional media had grown and maintained a monopoly when it comes to reaching an audience.
Advertising has been one of the cornerstones of income enjoyed by traditional media houses besides subscriptions and sales, from TV and radio ads, to buying space in a magazine. Advertising allows consumers and service providers to get the word out about their product or service offering, thereby enabling them to gain attention of consumers and compete in the market.
However, Twitter also reaches audiences, fast, compact and in 140 characters. The social medium offers marketing and advertising/ thus presents itself as an alternative to traditional media. The question is, is it a better alternative?
From creating and destroying trends, twitter has seen itself rising and seating itself at the pinnacle of microblogging platforms, it has proven itself to be a Tweleb among its peers such as Tumblr. About 316 million registered users worldwide and about 500 million tweets per day, Twitter has declared a Twar with traditional media, reaching millions of individuals and entities around the world and doing so instantly, this is according to the Twitter website.
With Twitter already reaching greater than the population size of two countries with the biggest economies in Africa, Nigeria and South Africa, it offers advertising and marketing that is directed to people with similar interest, gender and age group and cost effective which offers the potential of adverts going viral within moments.
Twitter offers multiple sourced articles from different individuals or publication and different topics across the internet. This microblogging platform provides readers with news on the go that you can get an update on throughout the day, rather than purchasing a newspaper and repeatedly read articles throughout the day. It therefore offers a better alternative to traditional media. Although traditional media still is relevant for the time being, there have been recent indications and statistics of its decline.
According to Audit Bureau of Circulation, Newspapers recorded an overall average circulation the decline of 3.2% from 3.8 million physical copies in the first three months of 2013 to 3.68 million copies between April and June. Therefore, as I look and gaze at my crystal ball, it is only a matter of time till traditional media is put out of business, as Twitter and digital media gain more momentum. In other words of the scroll, “although the vision tarries, wait for it, for it will certainly come…”
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