There’s been huge growth in video on social media in the recent years. Views of branded video content have increased on Youtube and Facebook during the past years. Here are the top 3 video trends of 2019.
1. Short-lived video content on social media
Known as “stories” on Instagram. On Twitter, a video Tweet is 6 times more likely to be retweeted than a photo Tweet. If you haven’t taken a closer look at the power of social media and video together, you’re in for a surprise. The numbers are big and increasing daily. The success of this type of content can be explained by its ability to be able to personalise and animate content.
2. Influencer video marketing
Influencer marketing has been a marketing trend for a while now. Firstly, it expands your reach. I haven’t heard of you, but I’ve heard of them. Secondly, it gives you credibility. I don’t know you or your brand, but I trust them. Thirdly it allows for cross-promotion. I like them, maybe I’ll like you, too.
How to choose the right marketing influencers for your video campaigns:
- Are they willing and available to promote your content?
- Is the influencer’s audience relevant to your brand?
- Do the influencers already know you (or your competitors)?
3. Square-shaped and vertically-shot videos.
While YouTube is geared for horizontal video and Snapchat for vertical video, square video is the standard on Facebook’s Instagram
According to Ad week, Some brands and agencies are seeing success with square-shaped videos, also known as videos with a 1:1 ratio, on Facebook. It is found that view rates for square videos are 28% higher than for the traditional horizontal video format.Square-shaped videos’ view-through rates are 54% higher during the first 10 seconds of a video, and viewers are 67% more likely to watch a full-length square video than a horizontal one.