Top 18 African Heads of States on Twitter: it’s a mixed bag

Wondering which African Heads of States are big on Twitter in 2017? 

We have the answer for you in this blog post, where we picked the top 18 based on Twitter followers as at 7 July.

RELATED ENSIGHT:

5 tweeting behaviours of top 20 African Heads of States – lessons for all

We are using old-fashioned spreadsheets to present the results for numbers of  Twitter followers as a constant, compared to a mix of five different variables.

Using a mobile device? For best experience, view the spreadsheets in landscape mode, or tap on each spreadsheet to move it horizontally if you need to.

Navigation

Here is a table of contents for ease of navigation:

Table of Contents

Twitter Follower Count of Top 18 African Heads of States

Here they are:
eNitiate | Twitter | Top 18 African Heads of States | Followers | Aug 2017
Our analysis shows that President Uhuru Kenyatta of Kenya, where a rerun of presidential elections is due to take place in October of 2017 due to a court judgment that ruled that the first round held in August was null and void, leads the top 18 by number of followers.

President Paul Kagame of Rwanda, who won the presidential race by a landslide only days ago, is in the second spot.

3 Heads of State from East Africa are in the top 5 – Presidents Kenyatta (1), Kagame (2) and Museveni (5).

Heads of State from Nigeria and Egypt – Presidents Buhari and el-Sisi whose countries are also in the top 3 most populous in Africa – complete the top 5.

Most of the 18 Heads of State’s Twitter handles are verified, which confirms they are the correct accounts.

RELATED ENSIGHT:

Why Nigeria continues to be Facebook’s biggest growth opportunity in Africa

In an attempt to understand reasons why the identified 18 of the 54 African Heads of States made it onto our Twitter chart, we analysed 10 variables for possible correlations. 

Theses are tweeting activities, ages of the top 18, their tenures, regions on the continent, dominant languages, country populations, Internet penetration rankings, democracy index rankings and GDP rankings. 

We present the comparative stats for each of the 10 variables in the rest of this post.

1. Tweeting Activity By Top 18 African Heads of State

Can tweeting activity of the top 18 African Heads of States tell us something about their popularity? 

Let’s have a look.

eNitiate | Twitter | Top 18 African Heads of States | Activity | Aug 2017

When comparing the two rankings, there does not seem to be a direct relationship between tweeting activity and number of followers

Thus, Presidents Uhuru Kenyatta from Kenya and Yoweri Museveni from Uganda – whose tweeting and follower rankings are the same – are exceptions.

South Africa’s President Jacob Zuma – whose account was opened in May 2011 – has published only 100 tweets to date, and the last tweet was on 6 October 2013. 

For all intents and purposes, this Twitter handle has been abandoned, and yet it has the 6th highest number of followers in the top 18. 

We guess President Zuma has been so in the news lately, thanks to his relationship with the Guptas, that Tweeps hope they will hear from him directly about the whole drama. 

So far DOLOLO (meaning “nothing”, as they say in South African colloquial)!

President Johan Magufuli of Tanzania is in the bottom three most active Heads of States with 178 tweets in the 8th position by number of followers. 

His last tweet was published on 7 September 2017. 

Worth noting that he is one of the (very) few Presidents in the whole continent who tweets in an indigenous language

Given his style of leadership, where he would prefer for his countrymen to hear directly from him, we were expecting that he would also be very active on Twitter. 

Having said that, he only joined Twitter in July of 2015. 

Was this in anticipation of winning the elections that took place at the end of October 2015? Maybe.

RELATED ENSIGHT:

Tanzania is having her Kiswahili cake. Can she eat it too?

2. Age (Yrs)

Given the skew of social media to younger users generally, we analysed the ages of the top 18 Heads of States to see if this variable plays a role.

eNitiate | Twitter | Top 18 African Heads of States | Ages | Aug 2017
Guinea is the only country where age of the Head of State ranks the same as the number of followers. Other than this exception, there does not seem to be a clear link between numbers of Twitter followers and ages of the top 18. Faure E. Gnassingbe of Togo – where the Internet was switched off by the government in early September 2017 – is the youngest president, but he is also the second last in the top 18 by number of Twitter followers.

President Nkurunziza of Burundi – who was recently embroiled in a controversy related to the extension of his stay in office – is the second youngest Head of State, and is thirteenth by number of Twitter followers.

President Beji Caid Essebsi of Tunisia is the oldest Head of State and is also in the fifteenth spot by number of Twitter followers.

RELATED ENSIGHT:

5 things Kenya has done well to move its ICT forward: lessons for South Africa

3. Tenure (Yrs)

Does tenure have anything to do with the top 18 Heads of State’s numbers of Twitter followers? Let’s check.

eNitiate | Twitter | Top 18 African Heads of States | Tenure | Aug 2017

4. Regions

What about country locations of the top 18?

eNitiate | Twitter | Top 18 African Heads of States | Regions | Aug 2017

5. Dominant Foreign Languages

Africa is dominated by two foreign languages – English and French. As a result, these 2 languages are used to divide the continent into mainly Anglophone countries (mainly East and Southern Africa) and Francophone countries (mainly Central and Western Africa).

Our experience is that English is the dominant language on Twitter. 

Does this have any influence on the showing by the African countries of the top 18 Heads of States? 

Let’s find out!

eNitiate | Twitter | Top 18 African Heads of States | Foreign Languages | Aug 2017

6. Country Populations

The next variable we analyse is the country populations of top 18 Heads of State. 

Let’s have a look.

eNitiate | Twitter | Top 18 African Heads of States | Country Populations | Aug 2017

7. Internet Penetration Rankings

Can Internet penetration rankings – that is the number of Internet users as a percentage of country populations – explain the stacking of the top 18 African Heads of States?

eNitiate | Twitter | Top 18 African Heads of States | Internet Penetration | Aug 2017

8. Democracy Index Rankings

The second last variable we analyse to see if there is any correlation is Democracy Index. 

Our theory here is that Heads of States of most democratic countries embrace social media more. 

For this purpose, we used the democracy index report of 2016 by The Economist

The report allocates scores out of 10 to countries of the world, including in Africa.

Let’s see below if our theory is correct, comparing follower and democracy rankings.

eNitiate | Twitter | Top 18 African Heads of States | Democracy Index | Aug 2017

9. GDP Per Capita Rankings

eNitiate | Twitter | Top 18 African Heads of States | GDP Per Capita | Aug 2017

With the 10th and the last variable we test if there is any link between the top 18 African Heads of States’ follower rankings and their countries’ GDP per capita.

Our Finding

Excluding the few exceptions that were pointed out where relevant, there is no direct correlation between any of the 10 variables covered in this post and the top 18 African Heads of States on Twitter by followers.

Our Conclusion

We suspect that Twitter follower numbers have been higher for some of the top 18 African Heads of States because they have been in the news a lot over the years, and on a fair number of occasions for the wrong reasons. 

Think of Presidents Zuma (South Africa – pending corruption charges), Buhari (Nigeria – the absent President), Nkurunziza (Burundi – refusal to step down in line with the constitution), Gnassimbe (Togo – one-party dominant state run like a dynasty), Museveni (Uganda – alleged rigging of elections), Kagame (Rwanda – alleged despot) and Kenyatta (Kenya – the ICC case).

It is also our impression that some of the political leaders do not fully embrace social media, if at all. 

This could explain why President Mulatu Teshome of Ethiopia, the country with the second largest population on the continent, does not tweet.

Mulatu Teshome Twitter Feed | July 2017

Fast forward to 2020: Top 20 African Heads of States

Edited – 11 September 2020
We have subsequently updated the list of African Heads of States and added to names in the list to make it top 20, 3 years after the we published our first list as captured in this eNsight.
Find it here:

RELATED ENSIGHT:

Development of knowledge-based economy in Rwanda: The 20-year Review

Did you find this eNsight valuable?

Sharing it on social media will ensure that many more people can benefit.

Select your preferred social network found on the right sidebar to share it.

Select your preferred social network found in the footer here below to share it.

It will take only seconds.

Related Posts:

Related Post:

Subscribe for eNitiate Newsletter:

Share:

Share on linkedin
LinkedIn
Share on twitter
Twitter
Share on facebook
Facebook
Share on whatsapp
WhatsApp
Share on email
Email