Introducing Digital Literacy & Adoption Proogramme

The need for South African businesses to add digital in their success metrics has come earlier than we thought, thanks to COVID-19.

What do we mean?

Have you seen the earnings of some of the top listed tech companies for the period April to June of 2020?

How do the above earnings results relate to South Africa, you ask?

Below are 2 graphs from the Digital 2020 July Statshot Report that are worth considering: 

eNitiate | Bra Willy Seyama | We Are Social | Stella Ndabeni-Abrahams | Digital Statshot Report | COVID-19 | Increased Social Media Use | July 2020
eNitiate | Bra Willy Seyama | We Are Social | Stella Ndabeni-Abrahams | Digital Statshot Report | Work from Home after COVID-19 | July 2020

As the 2 graphs above show, South Africa’s netizens put the country in the top 3 countries for growth in social media activity due to COVID-19, and for preference to working from home even after the outbreak.

We do not believe the picture related to the increase in online activities is vastly different in the other top 9 countries on the continent by monthly active Facebook users.

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Implications for your business?

According to the Global Digital July Statshot Report, almost 2 in 5 South Africans are on social media.

In addition, 60% of the South African social networkers use these platforms for searching for brand information.

Globally, social networks are now the second most popular destination for internet users looking for information about brands, with only search engines used by a greater number of people. However, social networks have already overtaken search engines amongst younger audiences, with more than half of female internet users aged between 16 and 24 saying that they use social networks when researching products and services. This compares to 46 percent who say that they use search engines.

Simon Kemp | We are Social | 21 July 2020 Tweet

Clearly, a substantial portion of South African consumers are increasingly shopping online.

They are also spending more time on social media, and search for brand information on these platforms. 

Thus, low digital literacy levels and lack of adoption of digital in the marketing and communication of your business will have direct impact on your sales. 

We have a solution - it is called the Digital Literacy & Adoption Programme

We offer an intense 25-hour, 5-week Digital Literacy & Adoption (DLA) Programme. 

The aim of the DLA Programme is to assist business to improve their digital marketing and communication effectiveness.

While the DLA Programme was designed with SME’s in mind, it can be customised and scaled for other businesses. 

More about the DLA Programme

If you want to know about the DLA Programme, download the associated document here below.

eNitiate | Digital Literacy & Adoption Programme | July-2020
eNitiate | Digital Literacy & Adoption Programme | PESO Media Model | July-2020
eNitiate | Digital Literacy & Adoption Programme | 1+4 Metric Matrix Model | July-2020