4 ways to extend lifespan of a tweet

eNitiate | Lifespan of tweet | 2015

Our content marketing work involves making every effort to extend the lifespan of tweet content.  The logic is that a longer lifespan of a tweet, which is essentially Opportunities to See (OPTS), enhances opportunities for many followers to actually read it, and this will lead to high incidences of desired call-to-action, be it engagement or leads (i.e. […]