Large number of followers + high posting rate ≠ high Twitter engagement score

The first leg of #SowetoDerby – the biggest league game in South Africa that also has a rich history – is behind us in this 2014/2015 Professional Soccer League (PSL) season.  A comfortable 2:0 win by Kaizer Chiefs against Orlando Pirates has ensured an emphatic log leadership at midway stage with 36 points, and a margin of […]