Measuring Engagement for ABSA’s #HumanSpirit Campaign

The #HumanSpirit is a Hashtag currently being punted by South African banking giant ABSA. It links to their big brand ad for their sponsorships of sport and the arts in South Africa. ABSA’s biggest sponsorships are in rugby (Springboks, Currie cup) and soccer (ABSA premiership). Since their #HumanSpirit brand ad covered most of their sponsorships, […]