Rapid developments in digital media are forcing redefinition of classical marketing

With the passage of time and increased wisdom, it has become obvious that the future of Brand Marketing will be enhanced by acquiring some knowledge of digital technology that determines the efficacy of the various, ever-growing and constantly evolving digital media options. And equally importantly, techknowledge will improve Marketers’ savvy, which will in turn help them keep the techies in check in ensuring that the marketing rand is stretched in line with increasing business requirements relating to the adage “more for less”.