We have been conducting online analytics on the current South African President’s Annual State of the Nation Address (#SONA2016) for many years now. [blockquote width=”] Related post: 4 things SONA2015 laid bare about the Internet and digital technology [/blockquote] Today was no different. Except, there was a rather juicy twist, as shown in the Storified […]
Incidents that kicked off President Jacob Zuma‘s 2015 State of the Nation Address (SONA2015) on February 12th added to a growing list of democratic South Africa’s firsts, including the initial jamming of the signal that made it impossible to publish goings-on in parliament via the Internet. Each South African has a different take on the latest firsts, as […]
In the previous post I indicated that President Jacob Zuma’s State of the Nation Address started with a negative Twitter sentiment, bur ended with a positive sentiment. In this post I share results of my analysis that explain the reason for sentiment upswing, using Twitter timeline associated with the speech.
Twitterers showed love (back) to President Zuma’s State of the Nation Address last night. However, according to Brandseye, SONA2012 registered more than 40,5K tweet mentions, while SONA2013 only got just over 10,5K mentions.
Twitter was abuzz with #SONA2012. Analysis shows there was a lot more to this annual calendar event than JZ’s speech, which provided many opportunities for social content generation.
2012 State of the Nation Address (#SONA) had a gr8 theme, but that’s where the first part of it ended
When I heard that the theme for the 2012 SONA is “The Knowledge Economy and Development Opportunities”, I was naturally excited by the first part thereof. Suffice to say I was highly disappointed when the moment of truth arrived at 19H00 (South African time) on the 9th of February 2012, when JZ took the podium. Alas, there was zilch mention of the theme in his speech!