Recession is upon us and that means we are facing a tough economic time, this means wallets get thinner and so do budgets. With digital marketing, companies get to not just survive during the recession but they get thrive! With digital marketing brands still get to reassure customers without spending unnecessary money. How? Keep reading...…Read More
How can companies thrive with Digital Marketing during the economic tough times?
It is an honor to be closely involved when it comes to decision making where Corporate Social Investment is concerned. Fortunately, eNitiate is one of the organizations that are very passionate about empowering young black people. Socially (Corporate Social Investment) is not just another department or division of work the company does, but it’s very…Read More
In Bra Willy's recent monthly feature on SAFM's Media Show he shared insights about the growth of Internet users in Africa between the years 2000 and 2017. This blog expands on the topic. The source of the stats is Internet World Stats. Internet Users in Africa in 2000 You can find the associated spreadsheet…Read More
Facebook announced in June that there are now 2 billion monthly active users on this social network site! On the back of this announcement, we analyse the performance of the African continent on Facebook in this post. Facebook monthly active users in Africa We analyse Facebook monthly active users in Africa based on two comparative…Read More
As part of our environ-scan, it came to our attention that Arthur Mafokate - founder of music record label 999 and a trustee at BrandSA - has been accused of assaulting his girlfriend at the beginning of this month. You can read more about the allegation here. The purpose of this blog is not the exploration…Read More
I am not sure if this is an open letter to President Jacob Zuma, the Treasury and the ANC at large. While I am not writing this blog with that in mind, maybe this shoe fits. The current state of economic affairs is woeful for eNitiate's business - an eight-year old digital marketing and insights…Read More