social metrics Tag

South Africa’s leading cities battle it out on #socialmedia

About this post In this post, our analysis shows that City of Joburg's @CityofJoburgZA Twitter marketing ticks the right boxes in comparison with City of Cape Town's @CityofCT. Results of our analysis lead us to conclude that it is only a matter of time before the former takes the...

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The 3 main social networks are putting software developers out of business

81% of the world's social networking population is found on Facebook, Youtube and Twitter combined. The quest (or more likely pressure) by these social networks to turn netizens' content, provided freely on their sites, into money-making machines is turning them into ugly monsters. Implications...

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