Social media marketing Tag

5 unconscious biases that impede effectiveness of social media

In my 11 years of digital marketing practice, I have been confronted by many theories about social media. Through passage of time, the often repeated theories have become accepted as truths. What has been concerning is that a fair number of these theories are untested...

Read More

Youth rate of unemployment may impact your social media strategy

"70% of Africa’s youth live on less than US$2 per day, the internationally defined poverty threshold" - Africa Renewal Magazine, 2013 This stat was released in 2013, but 3 years later, the economy seems to be taking an even bigger knock. And then South Africa's unemployment rate...

Read More

Maslow’s hierarchy of needs in online marketing

Abraham Maslow , an American psychologist who was best known for creating Maslow's Hierarchy of needs, was of the idea that every man is motivated by five basic needs in his lifetime. The principle is simple. From the time you are born, you have needs that have to...

Read More

Real Time Digital

How do you come up with awesome strategies that your target market can embrace and relate to,gimmicks that will give your brand the desired response?The answer is...

Read More

What is the worth of the Facebook “LIKE” to a brand?

In the last #InformUrself Twitterview, a discussion centered on the value of the Facebook "LIKE" to brands. Interesting insights are captured in the tweets herein. ...

Read More

Which social network gives best bang for marketing $?

In the recent #InformUrself Twitterview, there was a discussion on the key question whether there is a need for brands to decide on social networks to invest in. The simple answer is yes, because there are limited resources to invest in this new channel that...

Read More