social crm Tag

Johannesburg Water’s handling of #Talavera water interruption crisis proves social CRM is effective

In this blog, I shall be using my analytical expertise to show that Johannesburg Water's Social Media team recently did a sterling job with their social media communication related to the #Talavera crisis. I am also of the view that this case study carries practical...

Read More

Twitter: l’achat de followers est inutile

L'un de nos récent client, que nous désignerons par Client X pour des raisons de confidentialité, souhaitait que nous l’aidions à accroître sa base de followers Twitter de 1000 - nombre de followers Twitter du Client X au moment où a débuté la gestion marketing...

Read More

Buying of Twitter followers is wasteful expenditure

One of our most recent ex-clients, who we shall call Client X for confidentiality reasons, gave us a target to grow their Twitter followers from less than 1 000 when we took over their social media marketing account 18 months ago, to 20 000 by the...

Read More

Does Bill Cosby wish there was no growth of his Twitter followers right now?

Bill Cosby's current sex assault allegations lead me to analyse his Twitter follower growth, and  got me wondering whether there are times when brands wished they did not get anymore followers during times of scandals. In the case of Bill Cosby, did he wish the...

Read More

South Africa: 4 Social Business 2015 predictions

  Our review of South Africa's social media 2014 trends clearly shows that the country was on a high. This phenomenal performance sets the tone for social business in 2015; given that many socially connected brands are commercial brands, and they track and analyse online mentions that are translated...

Read More

#KenyaAirways shows the way in social CRM

Social CRM has become a big part of being on Twitter for many businesses that are social media savvy. Kenya Airways (KQ), the 6th best airline in Africa according to Sky Trax, is one of them. This is not surprising, as KQ is among the earliest...

Read More