online brand development Tag

Brand South Africa In Numbers – Part 1

Brand South Africa has been on my mind lately. What with all the events from sport (Caster Semenya), business (Steinnhoff) to politics (looming national elections), and everything in between that affects the mood about the country both internally and globally? So, I did what comes...

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#Trending for the right reasons

First things first, how easy is it to get anything trending? I'm talking social media and literally getting your target market talking about you. Easiest way is to be famous, say the most controversal things (Kanye's Grammy stunts) , have a "descent " number of...

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Online Brand Development: Linkedin Profile Views

  Developing and maintaining health of an online brand takes an effort. However, usage of available analytics tools offered by platforms such as LinkedIn can help lessen the load (and offer reward) by indicating gains and opportunity areas. One of the key LinkedIn metrics I use for...

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How #onlinemedia can help ease South Africa’s high youth unemployment

The recent passing of the youth wage subsidy bill is a welcome relief, given the unacceptable 50% unemployment rate in this age group in South Africa. But Cosatu threatens to contest the subsidy in the courts of law. While the dilly dallying continues, the online...

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