Brand South Africa In Numbers – Part 2

Brand South Africa In Numbers – Part 2

Social Media Analytics: Brand South Africa vs Brand Kenya

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Brand South Africa In Numbers – Part 1

Brand South Africa has been on my mind lately. What with all the events from sport (Caster Semenya), business (Steinnhoff) to politics (looming national elections), and everything in between that affects the mood about the country both internally and globally? So, I did what comes naturally and crunched the numbers to gauge the online strength…

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Maslow’s hierarchy of needs in online marketing

Abraham Maslow , an American psychologist who was best known for creating Maslow's Hierarchy of needs, was of the idea that every man is motivated by five basic needs in his lifetime. The principle is simple. From the time you are born, you have needs that have to be met for your overall well-being. As you grow, needs…

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ANALYTICS IS EVERYTHING TO A BRAND WITH #ONLINEPRESENCE – PART 4

  In this part of our series on online analytics, we share insights on blogging techniques that observe SEO best practices, based on analysis of one of our previous blog posts. You are welcome to read Part 1 , Part 2 and Part 3 of the series.   Analysis of our blogging techniques For the record, eNitiaters have been blogging…

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Analytics is everything to a brand with #onlinepresence – Part 3

  In this part of our series on online analytics, we share knowledge on how we track our social community growths. You are welcome to read Part 1 and Part 2 of the series.   Measuring Twitter community development Community development is still one of key metrics for any brand developing its online presence, as this enhances…

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Analytics is everything to a brand with #onlinepresence – Part 2

This is a continuation of our series on the subject of importance of analytics for brands with online presence. Click here to read Part 1 of the series. Brands using social networks want to achieve a level of influence, as this enhances amplification of distributed content. Klout, a social media impact tracking tool that has…

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