You can help emergency services to identify key contact(s) on your mobile phone when you can’t do it yourself
We all carry our mobile phones with names & numbers stored in its memory. If we were to be involved in an accident or were taken ill, the people attending us would have our mobile phone but wouldn’t know who to call. Yes, there are hundreds of numbers stored but which one is the contact person in case of an emergency? Hence this ‘ICE’ (In Case of Emergency) Campaign.