What criteria do global consumer brands use for deciding on regional websites?
While preparing material for my guest presentation to MBA’s of Gordon Institute of Business Science (GIBS) in May this year, I discovered to my surprise that KFC does not have a South African website! On visiting the brand’s global website I found its content to be irrelevant for the South African market. What adds to the intrigue are facts that clearly indicate that this brand has a strong local presence and Internet savvy consumers.