It’s not surprising that WhatsApp is bigger than Facebook in South Africa

It’s not surprising that WhatsApp is bigger than Facebook in South Africa

I heard on SAFM radio this morning that a recently released social media report shows that WhatsApp is bigger than Facebook in South Africa. What surprised me was the mention by the gentleman who was interviewed by Stephen Grootes that this finding is astonishing. Well, anyone who follows social media consumption trends in this country…

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Facebook monthly active users grew by 39% in Africa in 2017

Facebook announced in June that there are now 2 billion monthly active users on this social network site! On the back of this announcement, we analyse the performance of the African continent on Facebook in this post.   Facebook monthly active users in Africa   We analyse Facebook monthly active users in Africa based on two comparative…

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How F8 Developer Conference 2017 finally put a stop to Facebook’s demise predictions

Facebook's F8 Developer Conference took place a week ago. The one big and bold statement of the conference that stood out for me was the following: The statement above was made by Regina Dugan, the VP of Engineering, explaining that 60 engineers are hard at work developing a brain-computer interface that will allow for direct translation of…

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The youth and Social Media

Youth marketing is fast becoming the benchmark for any effective marketing strategy. Why are marketers targeting the youth differently to other market segments? The answer is laid out clearly by the American Press Institute, who say that the youth consumes information and news differently to other market segments.   Why millennials?   According to Pew…

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Interactive Graph: Internet and Facebook Penetration in Africa

The inspiration While tracking and publishing online mention stats on 6 African countries that were conducting elections and the referendum today, we hit on an idea to graphically display Internet and Facebook penetration stats of all African countries. The interactive graph of Internet and Facebook stats in Africa Using InternetWorldStats as our source, we graphed Internet and…

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Facebook making it’s mark in Africa

Facebook has well over 1.49 billion active users in the whole world, and 120 million of the users are from Africa. It is estimated that more than 80% of the users in Africa access the social media platform from their mobile phones. There is a steady growth of internet connection across the whole continent and Facebook…

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