15 Feb 2013
SONA2013 ended on a high on Twitter, but had a poor showing vs SONA2012
Twitterers showed love (back) to President Zuma’s State of the Nation Address last night.
Twitter sentiment for SONA2013 started here…
…And ended here.
The RED bar signifies negative sentiment, while the GREEN bar is for positive sentiment. Ignore the WHITE bar, which is made up of neutral sentiment. Notice how positive sentiment doubled to 40% by the end of the President’s address? The simple explanation for the swing is that Zuma must have said things that Twitterers wanted to hear by the end of his speech, to which they reacted by posting or retweeting more positive than negative mentions. Question is, what did he say to lift the gloom? More about it in our next post.
However, according to Brandseye, SONA2012 registered more than 40,5K tweet mentions. SONA2013 only got just over 10,5K mentions according to Topsy.
You can also read: The Twitterati took to #SONA2012 like wild fire
We shall be exploring possible reasons for the decline in SONA’s Twitter mentions in my next post :).