Create social media marketing goals that solve your biggest challenge
Authentic connection with the audience, Connecting with your social media marketing audience helps to humanize your brand and build real, authentic relationships.Solving this challenge by Connecting with your audience by utilizing free or low-cost brand monitoring tools to respond to every single comment on Twitter.
Research your social media audiences
Isolate what types and or group of people the content of the book would be interest. Identify where your target audience hangs out then be there.
Establish you most important metrics
Some metrics, depending on the stage of your company, are simply more important than others.
By categorize which key business metrics you could pursue and make a decision, this is by having the time or capacity to build out a content marketing strategy.
Research your social media competitive landscape
Investigating your competitors, by this way you often find new ways to look at the content by analyzing what makes your competitors successful and which platform do they use, then compile social media platform comparison report. The report shows you engagement, influencers, followers gained/ lost and mentions.
Build and curate engaging social media content
You can curate or build content using blog content, videos, and infographics. Remember not all your audience has time to read what you write, visualizing your content can attract your audience. Curated content can help you engage your online community by moving beyond your expertise and ideas from experts world over.
Engage with your audience
Using language that is clear to the ear by guiding your audience to gear your content, marketers know that social media is an excellent and arguably necessary way to connect, communicate and engage with the audience.
Tracking your Efforts and always improve
Identify which social media platform will bring in the best result regarding revenue and engagement. Selecting what type of campaigns perform better and have a bigger impact on your business goals and see where to improve.