The Power of #Hashtags on Facebook

A while back we had a discussion with my colleagues about what qualifies tweets to trend. After doing my analysis on Twitter I remembered that FB has also introduced hashtags in June. I thought it would be great to measure the effectiveness of hashtags on Facebook.

In order to prove the power of hashtags on each of these platforms I first had to have knowledge about the following:

  • Uptake of the hashtags on Facebook
  • How trends are promoted on Facebook
  • Uptake of hashtag on Facebook in comparison to that of Twitter

I wanted to know whether people use hashtags on Facebook, if so, are they using them correctly (based on topics being discussed) & is it easy to follow those hashtags.

EXHIBIT - INCORRECT USE OF HASHTAGS
EXHIBIT – INCORRECT USE OF HASHTAGS

The trends column on twitter appears on the left hand side of my screen (if you are using web), and it continuously updates to show relevant & current trends. On Facebook there is no trends column. I searched various topics with and without the hashtags. I discovered that you do get results on the selected or searched topics and/or it does provide you with various relevant groups.

To make my finding more current, I went one step further and searched something that was trending on twitter: ‘#SignsAGuyDoesntLikeYou’ which was trending in South Africa and USA today, to my surprise, I couldn’t find the topic on Facebook. (I did however find a community called: Signs A Guy Doesn’t Like You, and it had 1 like and no activity at all).

After doing the above-mentioned exercise, I concluded that:

  • Twitter is more viral than Facebook, therefore the usage of hashtags on Facebook is not as effective as it is on Twitter
  • Facebook has not created a way of prompting or encouraging the use of hashtags.

In my next blog, I am going to try & answer the following:

  • How many people use #hashtags on Facebook & Twitter on a daily basis?
  • How many people use hashtags for analytics purposes?
  • Are there tools which can analyse Facebook (using hashtags)?

What’s your view on hastags being used on Facebook?

 

 

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THE DIGITAL MARKETING SKILLS
IN AFRICA AUDIT 2020

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Closing Date – 31 Jan | 23:59 CAT.