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The digital momentum post 1976

The brand of every country is invested in its youth, as they are the custodians and future leaders who will direct the country either to sham or greatness. It is currently youth month in South Africa, the big question is, is it an exciting or...

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#MeetSouthAfrica 2015 campaign maintains momentum

Background The annual Tourism INDABA, - "...

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South Africa’s leading cities battle it out on #socialmedia

About this post In this post, our analysis shows that City of Joburg's @CityofJoburgZA Twitter marketing ticks the right boxes in comparison with City of Cape Town's @CityofCT. Results of our analysis lead us to conclude that it is only a matter of time before the former takes the...

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Online Brand Development: Linkedin Profile Views

  Developing and maintaining health of an online brand takes an effort. However, usage of available analytics tools offered by platforms such as LinkedIn can help lessen the load (and offer reward) by indicating gains and opportunity areas. One of the key LinkedIn metrics I use for...

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10 rules for using WordPress plugins

This is our first blog post of 2015, which year we welcome with great anticipation. Wordpress has got many plugins  - mostly free but also premium - that can enhance visitor experience of your self-hosted Website on one hand, and your ability to gather useful data...

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