Search: analytics

The Importance of analyzing data from social media platforms

The importance of social media data Tracking data is essential for helping you get better information from your social media campaigns, If you don’t track data, you will be wasting time on hits or miss type campaigns. Social media analytics is often the difference between success...

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Facebook Insights help marketers track performance of their Facebook Pages

Facebook Insights help you to track the performance of your Facebook page. Facebook insights can help you refine your Facebook activities and values the success of the marketer's decisions. Facebook F8 conference has come with ideas to refresh the web version of Insights to bring clear...

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Is there any relationship between digital data analysis and cryptocurrency?

What is Digital Data Analysis? Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and...

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Warning to the ANC: Beware the fourth estate in the 2019 national elections

Here is my declaration   The fourth estate has become the de facto player in the politics of South Africa, influencing public opinion on a whole range of related issues. My declaration is backed by 1) a Pew research finding that I shall share shortly, which shows that...

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Tanzania is having its Kiswahili cake. Can it eat it too?

My most recent continental travel was to Tanzania, where I spent 9 nights between Arusha and Dar es Salaam. I have concluded - with this being the second country visit in the last 2 years - there will never be enough time given the rich history...

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How Africa achieved the world’s highest growth in Internet users between 2000 and 2017

In Bra Willy's recent monthly feature on SAFM's Media Show he shared insights about the growth of Internet users in Africa between the years 2000 and 2017. This blog expands on the topic. The source of the stats is Internet World Stats. Internet Users in Africa in...

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