DID YOU KNOW THAT MOST 2020 DIGITAL MARKETING TRENDS WERE PREDICTED BEFORE THE CORONAVIRUS?

If your company's 2020 digital marketing strategies and plans
were based on the 2020 trends
or finalised between November 2019 and January 2020,
now they are OBSOLETE!

The solution?

Start with the REVIEW of your 2020 digital marketing game plan.

PSST! The first 1 hour of consultation is FREE :)

WELCOME TO ENITIATE

We are the Pan-African digital marketing company that was founded in Johannesburg, South Africa, in 2008.

OUR PROMISE

We develop digital content that can be counted.

WE HAVE BEEN AROUND

When eNitiate was born, Facebook had only 100 million active users, and social networks were still thought of as “flavour of the month”. At the time a few brave brands dipped their toes, not sure what to make of this new consumer-lead communication channel.

Facebook has since grown more than 20-fold to over 2 billion monthly active users, and added Whatsapp and Instagram to its stable – the two platforms which were not around when eNitiate was launched. In addition, this social network behemoth is now listed on the NASDAQ.

THE DIGITAL MARKETING SKILLS IN AFRICA AUDIT 2020 REPORT IS OUT!

eNitiate | Digital Marketing Skills in Africa Audit 2020 Report | eBook Cover | 22 March

The long-awaited #DMSAA2020 Report is out, and we are excited that we have reached this milestone.

We are confident that you will find the findings and insights worth a read. 

OUR COMPETENCIES

WE ARE HAPPY TO ANNOUNCE THAT WE HAVE UPDATED OUR SERVICES.

The digital marketing value chain is vast, and keeps changing all the time, normally driven by the ever-advancing technologies that drive the online communication platforms that we use.

This warrants ongoing assessment of offerings, as we get rid of redundancies, upscale some of the current services, and add new services; in line with anticipated future communication  requirements and opportunities. 

We have developed the capability to spot winds of change early – relying on our 11 years of digital marketing experience, and we have the ability to effect the required assessments and associated updates in our service offerings quickly and seamlessly.

The two key events that have lead us to update our latest service offerings are:

  1. The coronavirus pandemic, and the resulting physical distancing character which has lead to exponential increase in online activities.
  2. Facebook’s recent launch of Facebook Shops, an online store that will revolutionise the way consumers network and shop, both at the same time, on Facebook and Instagram.

Below are our updated digital marketing services, which reflect adaptation to the 2 events above.

Never before has there been such abundance of DATA, not only about a BRAND, but also its COMPETITORS and its CATEGORY - all of which can be ACCESSED and leveraged. 

This is the era for INSIGHTS-lead competition.  

The times have changed.

The biggest advantage of the digital is the ability to MEASURE the results of the implemented strategies versus expectations more effectively. 

All effective digital communication strategies must incorporate ONLINE CONSUMER PROFILING, identification of key output and input METRICS, and bedding down of performance TARGETS, all aligned with the brand's COMMUNICATION OBJECTIVES

Ever-changing market TRENDS must guide content marketing efforts for all brands.

The one constant is that VISUAL content is more memorable.

VIDEO is currently the most engaging type of content, and yet the most challenging to produce.

CURATION of user content has become the accepted norm.

Competition for CONSUMERS who purchase online starts with DISCOVERY of the brands' platforms, HIGH LOADING SPEEDS of the platforms on preferred devices, and POSITIVE NAVIGATIONAL EXPERIENCE

Search engine optimisation plays a direct role in the ability of online platforms to attract the right consumers, and to get them [consumers] to navigate their way to the desired CALL-TO-ACTION.

The difference between the TRADITIONAL and ONLINE consumer journey models is COMMUNITY DEVELOPMENT.

New media channels provide INSTANT FEEDBACK LOOPS, which enhance opportunities for turning the consumers into ADVOCATES.

Brands looking to earn free positive mentions and reviews, repeat sales and peer referrals; need to build ONLINE COMMUNITIES, and limit "one-night stands" that can be potential PR disasters.

Want to find out more about how we execute our updated digital marketing services for brands?

Contact us here.

Reach out to us by using the Contact Form in the footer.

CASE STUDIES

We have packaged a selection of 5 case studies showcasing services we delivered for our past and current clients.

We also added a case study of our passion projects to date.

Open each tab → click on the image → view the case study.

All the case studies can be downloaded. 

YALI Southern Africa

Global Entrepreneurship Congress 2017

Mercantile Bank

Africities 2015

LATEST eNIGHTS

BRA WILLY'S MEDIA INTERVIEWS

Here is a playlist of media interviews and slots by our founder – Bra Willy Seyama – on the various digital topics:

FEATURED CLIENTS

OUR KEY PARTNERS

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