Table of Contents
WELCOME TO ENITIATE
We are the Pan-African digital performance marketing and industry insights development company that has been in operation for more than 12 years.
We assist brands to develop profitable digital footprint, premised on our unique ability to provide content solutions that count.
WE ARE HAPPY TO ANNOUNCE THAT WE HAVE UPDATED OUR SERVICES.
The digital marketing value chain is vast, and keeps expanding and changing all the time, as a result of the ever-advancing technologies that drive the online communication platforms we use.
This warrants ongoing assessment of our performance marketing-led digital content solutions, as we get rid of redundancies, update current services, and add new services; in line with anticipated future communication requirements and opportunities.
Updated eNitiate digital content services:
In a nutshell:
You can read about each eNitiate digital content service by tapping on it here below:
Never before has there been such abundance of DATA, not only about a BRAND, but also its COMPETITORS and its CATEGORY - all of which can be ACCESSED and leveraged.
This is the era for INSIGHTS-led competition.
Data insights are at the core of our PERFORMANCE MARKETING approach.
The times have changed.
The biggest advantage of the digital communication channel is the ability to MEASURE the results of implemented strategies versus expectations more effectively.
All effective digital communication strategies must incorporate ONLINE CONSUMER PROFILING, identification of key output and input METRICS, and bedding down of performance TARGETS, all aligned with a brand's COMMUNICATION OBJECTIVES.
Ever-changing market TRENDS must guide content marketing efforts for all brands.
The one constant is that VISUAL content is more memorable.
VIDEO is currently the most engaging type of content, and yet the most challenging to produce.
CURATION of user content has become the accepted norm.
Competition for CONSUMERS who purchase online starts with DISCOVERY of a brands' owned platforms, HIGH LOADING SPEEDS of the platforms on preferred devices, and POSITIVE NAVIGATIONAL EXPERIENCE.
Search engine optimisation plays a direct role in the ability of online platforms to attract the right consumers, and to get them [consumers] to navigate their way to the desired CALL-TO-ACTION.
The difference between the TRADITIONAL and ONLINE consumer journey models is COMMUNITY DEVELOPMENT.
New media channels provide INSTANT FEEDBACK LOOPS, which enhance opportunities for turning consumers into ADVOCATES.
Brands looking to earn free positive mentions and reviews, repeat sales and peer referrals; need to build ONLINE COMMUNITIES, and limit "one-night stands" that can be potential PR disasters.
We offer 2 execution options:
Customised training of in-house
digital content resources
Want to find out more about how we execute our digital content services for brands?
OUR PROPRIETARY DIGITAL ASSETS
Sharing of digital content thoughts, trends and predictions is a key part of eNitiate culture.
It is also a demonstration of our knowledge and expertise.
In this eNsight, we introduce the African Digital Index that can be used to asses the performance of countries on the continent. Here goes.
The findings in the previous eNsight that I published a few days ago left me with the déjà vu feeling. A blinding glimpse of the
I had the privilege of participating on the #Tech4Tourism panel that was part of the TIA360 eThekwini Tourism Investment Symposium last week, where I made a
We have packaged a selection of 5 case studies showcasing digital content services we delivered for our past and current clients.
We also added a selection of our passion projects – that is industry and related events we participate in to continually sharpen our iron.
Feel free to click on any of the case studies, which can be downloaded.
We have packaged a selection of 5 case studies showcasing digital marketing services we delivered for our past and current clients.
Tap to view each case study.
All the case studies can be downloaded.
The 6th tap showcases a sample of our passion initiatives to date.
Tap on any of the client logos below to see their names.