We have always applied the following robust process in coming up with digital marketing solutions for all our clients:
1. Conduct a comprehensive online strength analysis
2. Extract key insights and determine best approach
3. Plan and implement
4. Measure and review
From 2019, we started to clearly distinguish communication strategy as one of our core service offerings that can also stand alone. As part of this focus, we have been developing digital marketing models, such as the Digital Brand Development Funnel, and we are also publishing digital marketing ebooks.
When it comes to data analytics, we are not scared to blow our own horn. We possess superior skills in this regard. This is the backbone of our robust communication strategies and highly creative content design capabilities.
Let us demonstrate our expertise with analytics gallery, which can be turned into a slideshow by clicking on any of graphs:
Let us demonstrate our expertise with analytics gallery:
We have been developing online platforms for our clients from 2013.
Here are the 3 most recent Websites that we developed and that are still live:
VIDEO CONTENT DEVELOPMENT CAPABILITY
Video, which is the most engaging type of content according to Global Digital 2019 report, is a key part of our content marketing solutions. Combined, we have developed over 50 videos for our clients since June 2017!
Here is our pick:
LIVE AMPLIFICATION OF EVENTS ON SOCIAL MEDIA
We have provided live social media marketing services, in addition to generic content marketing, for clients’ high-profile events since 2012.
Here is a sample of related posts that we have published to date:
This is one of the greatest moments for #Africa’ young leaders. This occasion marks the official launch of #YALI4AFRICA and the graduation of #PowerYALIWomen cohort cc @BraWilly_Seyama @YALI_SAfrica @YALINetwork @YALIRLCEA @YALI4AFRICA #PowerAfrica #WiAP pic.twitter.com/dvpgr6ekAJ— eNitiate Integrated Solutions (@The_eNitiaters) April 17, 2019
CLIENT: Global Entrepreneurship Network – South Africa
EVENT: The Road to Global Entrepreneurship Congress 2017, Lagos
When it comes to our digital campaign marketing solutions, we go out of our way to “write our own briefs” – i.e. we identify opportunities for clients and propose campaigns accordingly.
Here is a sample of the related tweets we published on behalf of our past and current clients, going back to 2013:
Today's #WomenInNuclear honour goes to Laura Mcmanniman, Spent Fuel Management Specialist: IAEA @iaeaorg. Her encouraging words: "I loved science at school; I was really interested in what made the world around me work."— Necsa_ Official Page (@necsa_Ltd) July 11, 2018
#DidYouKnow: SARS recently started collecting a new health-promotion levy, also known as “sugar tax”, from April. This is designed to support the Health Departments' aim to reduce the diabetes & obesity rate. Watch this #PHILAthursday video #SugarTax— Department of Health (@HealthZA) April 26, 2018
"Sticks in a bundle are unbreakable" African Proverb. Countdown to the 17th of April 2019 where we launch the collaboration of the 4 RLCs that seeks to harness their collective power to develop grow the centers into standing and sustainable institutions. #YALIAfricaTransformation pic.twitter.com/2n2ndyZpNV— YALI RLC-SA (@YALI_SAfrica) April 12, 2019