TED, a brand that prides itself for sharing ideas worth spreading, came to Africa for the second time in 10 years!
In both 2007 and this year, Tanzania provided the stage for the continent’s best minds to contribute meaningfully to the a-typical narrative about her.
We could not pass up the opportunity to contribute in the success of #TEDGlobal2017, as a self-confessed Pan-African digital content marketing company.
The tweets below indicate how we went about it.
Table of Contents
The road to #TEDGlobal2017
The road to #TEDGlobal2017 started with the search for speakers from around Africa in February of 2017.
We attended the Lagos leg of the search and amplified it on social networks.
We are top 10 original tweeters & photographers for #TEDLagos2017 @TEDxJoburg @BraWilly_Seyama #TEDGlobal #AfricanStories#IdeasWorthSharing pic.twitter.com/KSXK3qipcK
— eNitiate Integrated Solutions (@The_eNitiaters) February 12, 2017
#DidYouKnow: #TEDGlobal has been 2 Africa only 1ce before - Arusha, Tanzania 10 yrs ago #TEDGlobalIsComingBackToAfrica #TEDLagos #TEDNairobi pic.twitter.com/5m1okV8FIs
— eNitiate Integrated Solutions (@The_eNitiaters) February 13, 2017
Tracking of #TEDGlobal2017
It was in late August when our trip to Arusha was confirmed, and we activated social media tracking of the event accordingly.
We are tracking #TEDGlobal #TEDGlobal2017 Arusha Tanzania online mentions #COUNTDOWN CC @TEDxJoburg @tedxgaborone @dirosky @BraWilly_Seyama pic.twitter.com/K3DNykSmt4
— eNitiate Integrated Solutions (@The_eNitiaters) August 25, 2017
Pre-event Twitter analytics
And the countdown to the event was on.
1 day to #TEDGlobal Arusha Tanzania. Top5 tweets by REACH in last 7 days come from @CarolNdosi @CNNAfrica @MariaSTsehai cc @NyamaChomaFest pic.twitter.com/kB86SmozTr
— eNitiate Integrated Solutions (@The_eNitiaters) August 26, 2017
1 day to #TEDGlobal Arusha Tanzania. @dirosky @tedlagos2017 @dirosystems @ejsenzighe lead the Top 10 Twitter contributors by interactions pic.twitter.com/XqdqVkPIwW
— eNitiate Integrated Solutions (@The_eNitiaters) August 26, 2017
#TEDGlobal Arusha Tanzania here we come! cc @TEDFellow @dirosky @dirosystems @TEDxJoburg @tedlagos2017 @SheQuotes pic.twitter.com/lvXa92HhdB
— eNitiate Integrated Solutions (@The_eNitiaters) August 26, 2017
Our contribution during the event
We kept up the amplification pace, supported by the social media tracking, throughout the 4-day #TEDGlobal2017 duration.
1 day to #TEDGlobal Arusha Tanzania. @dirosky @tedlagos2017 @dirosystems @ejsenzighe lead the Top 10 Twitter contributors by interactions pic.twitter.com/XqdqVkPIwW
— eNitiate Integrated Solutions (@The_eNitiaters) August 26, 2017
Day 2 of #TEDGlobal Tanzania: @SheQuotes @ejsenzighe @vickyyyf @Lolo_Madikgetla @MariaSTsehai @CarlJoshuaNcube are driving the conversations pic.twitter.com/s67syPLg9l
— eNitiate Integrated Solutions (@The_eNitiaters) August 28, 2017
4th day of #TEDGlobal Tanzania. The highest volume of online mentions was on Monday. Can we beat that on this last day? #TEDGlobaltweetstorm pic.twitter.com/m0wBborxQ8
— eNitiate Integrated Solutions (@The_eNitiaters) August 30, 2017
Post-event Twitter analytics
And yes, we performed a review of the event’s social media performance, and our contribution.
What Africa can do to encourage opening of more platforms to tell her own stories
All we can say is that it starts with us, as Africans, telling our own stories on all the online platforms.
This is the reason why we at eNitiate made every effort to be part of #TEDGlobal2017 from the Lagos leg in early February of this year, culminating in attending the event itself at the end of August in Aursha, and the publishing of this blog.
The more Africans we have joining in this own story-telling movement, the more the world will take notice.
