Developing and maintaining health of an online brand takes an effort. However, usage of available analytics tools offered by platforms such as LinkedIn can help lessen the load (and offer reward) by indicating gains and opportunity areas.
One of the key LinkedIn metrics I use for my online brand performance tracking is profile views. This is how I fared in the last 90 days, on my own and as compared to people in my network:
While there has been a decline in my LinkedIn profile views in the last 90 days to 4 January 2015, I expect that this will improve in the next 90 days due to 2015’s heightened activity that is under way.