When @eugenekhoza, the funny man with a squeaky laugh, introduced the #NationalVoetsekDay on Twitter on Sunday the 30th of October 2011, he could not imagine the overwhelming response twas gon get.
Looks like Eugene’s friends and followers had quite a lot of steam to let off. This shot the hashtag in2 top 40 trending topics worldwide…
… and got ppl outside of Mzansi tweeting as well.
This # trended better than the breaking sex scandal story of Fikile Mbablula, the Minister of Sports; and the news about Julius Malema’s partying with the rich in Mauritius after leading a march of the poor and unemployed.
Tweet traffic peaked at just over 1 500 by the end of the 30th, but continued into the 31st as some of the tweeps had a bit more offloading, and the fun continued.
A Minimum of 74 000 tweeps were reached…
…and this was assisted by the high level of retweeting, as shown by the top 50 word frequency analysis, using TagCrowd.
What was said? Well, everything there was to vent about. Here’s my pick:
The spike in @eugernekhoza’s latest Klout score clearly indicates that #NationalVoetsekDay increased his social influence.
While I do not know what @eugenekhoza’s tweetvalue might have been on the 29th of October, I am certain it was taken up a notch due to the success of @NationalVoetsekDay to the current R24,565.
I agree with @eugenekhoza’s part of the statement relating to “life of it own…”
I certainly had fun putting this post together. M luking 4wd 2 nxt yr.
PURPOSE OF THIS POST: Illustration of how a simple idea can become a successful viral campaign. Measurement was based on various, free (well, almost) social metrics tools.
- Nuffdotty – where thoughts on the subject of education, mostly relating to South Africa, are shared
- Diski4Life – a blog about development of South African soccer post World Cup 2010