Memes are pictures with an idea, behaviour or style that spread on the internet from one person to the other often within a cultures or piggy banking on a current issue or trend. Im sure we all know them but to be doubly sure I have included picture.
It got to thinking how can I use this technique to help my client. How can I make their content viral? Which brought me to the question, can memes be used successfully in a campaign?
Tips to bear in mind when using memes effectively for a campaign:
- Understood by target market and how is something of relevance to them.
- There is a timeframe or window period so be quick to use current trends
- Using many social media channel to assist content go viral
One such organisation that has mastered memes is our very own Nandos, playing on the #BoityReaction trend.
Memes are interesting from a content marketing perspective because they tend to go viral: they resonate and gain momentum and exposure. When used correctly memes can make client’s product and service viral. Yes, memes used successfully in a campaign and make the brand or product memorable and give it a personal touch.