Marketing strategies have taken a drastic turn in how businesses use it to reach their customers. The debate on whether to use traditional marketing methods or adapt to digital marketing is still going on till today. But with all the change in the industry, practices of reaching potential customers have clearly evolved.
Changes in the global society and digital marketing has taken the world by storm. However traditional methods are still relevant due to the fact that people are still conventional and they will take time to adapt to change. Marketing strategists are still battling with the traditional marketing vs digital marketing theory.