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Instagram follows Twitter

Picture sharing site Instagram has followed in the foot steps of twitter to create a trending page that recognises trends that are more local to the user. The ‘explore’ page on Instagram shows users that are trending on the social network based on a high number of ‘likes.’ It is similar to Twitter’s trending topics based on measuring hashtags or a high number of mentions and retweets of a particular topic. The difference is, you can tailor Twitter’s trending page to a local city unlike Instagram’s worldwide measurement.

Instagram has now added the feature to trend local but it doesn’t require user input as it automatically measures around you. This is a great feature because you can now see your own friends trending whom you care about instead of random worldwide topics that have no relevance to you.  See the picture below.

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The ‘explore’ includes 2 pictures of myself. It was my birthday and therefore a high number of birthday wishes were measured by Instagram as a popular topic thus finding me a spot on the ‘popular page’

 

 

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