$19 billion, that’s how much Facebook bought WhatsApp for. It is arguably the world’s fastest growing communication app developed thus far. Mark Zuckerberg in his letter officially announcing the purchase, partly wrote “Our mission is to make the world more open and connected. We do this by building services that help people share any type of content with any group of people they want. WhatsApp will help us do this by continuing to develop a service that people around the world love to use every day”. The infograph we’ve shared below explains why certain businesses like custom jewellery stores find this such a convenient way to reach their clientele.
WhatsApp is possibly going to be that weapon that upcoming small businesses will make use of to get ahead.