Increasing readership for client newsletter can be quite a challenge.Content alone cannot guarantee readership or opening of emails.Instead of once of a month circulation we proposed a drip approach to clients,sending out weekly news articles to their mailing list.This continuous dissemination or distribution of news will guarantee a far better success rate in terms of readership.
Global Grind distribution fresh celebrity news through their Website,Twitter and Facebook. A fabulous tactic is their use of Russel Simmons as a brand evangelist,in disseminating news from Global Grind. But in hindsight,i will be sharing my discovery with my clients,encouraging them to personally take the time to share her news through her personal website.
These are the kinds of insight that we would like to share with you