Recession is upon us and that means we are facing a tough economic time, this means wallets get thinner and so do budgets. With digital marketing, companies get to not just survive during the recession but they get thrive! With digital marketing brands still get to reassure customers without spending unnecessary money. How? Keep reading…
Digital is cost-effective
Fortunately, digital marketing is typically less expensive than many other marketing tactics. A sizable and significant online campaign can be attempted more rapidly and cost-effectively than can an offline campaign. Unlike traditional marketing, you cannot only track digital, but it is also deliverable, it also guarantees a return on your investment if marketing is done correctly.
Advertising to people who have no interest in your product or service is financially wasteful. With its ability to target, online marketing will enable companies to focus their reduced marketing Rands exclusively on likely prospects. This will increase the trend toward the use of behavioral targeting and retargeting in digital ad placement. You can read more on behavioral targeting here and retargeting here.
Numbers Don’t Lie
Online marketing of all types of marketing offers superior measurability and trackability, this data can be used for effective marketing.
“When implemented correctly, banner ads, organic search, paid search, blogs and social media, email, lifecycle marketing, and all other online marketing tactics provide a user by user scoreboard that can be utilized to ascertain precise return on investment metrics for each campaign.” Jay Baer. Online marketing provides companies the ability to test a couple of tactics, evaluate which generates the best response, and then adjust the marketing program accordingly.
So while money might be tight and the country’s financial status may be worrying, invest digitally and reap the rewards.