Go digital or lose out

The world is swiftly moving towards a digital future. Everything we do will soon be dominated by electronic devices and “float into the air.”

Whilst the innovation of digital platforms continues to define markets and shape lives, some industries and people are finding it hard to adapt, whilst some remain rooted in the traditional way of doing things. Needless to say, some traditional items haven’t died completely and have decided to multi-task digital with traditional. Newspapers were feared that they would be lost into history, but they still stand tall even though they are in decline.

You can read here to find out more about South Africa’s declining Newspaper statistics. You can also watch below a short video of how some newspapers failed to grasp the digital bug face challenging times into the future if they don’t find ways of innovating.

Newspapers aside, the conversion to digital is necessary. We are now ordering food via mobile applications and or on company websites, because as consumers we want convenience and instant gratification. Have a read here about how Mr.Delivery has now been forced to create a mobile app because its competitors now have apps.

 

 

“Apps give you the opportunity to present your products as solutions to your customers’ problems.” – Forbes

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THE DIGITAL MARKETING SKILLS
IN AFRICA AUDIT 2020

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Closing Date – 31 Jan | 23:59 CAT.