eNiversity: a brand born out of the 2.0 meaning of “information is power”

eNitiate | Bra Willy Seyama | Birth of eNiversity | 2015

This post is part of the eNitiate brand revitalisation journey, and it is a sequel to the eNitiate Visual.ly post.

RELATED ENSIGHT:

Internet radio slot that has lead to #BIGThinking

Information is power: traditional meaning

The traditional meaning of the phrase “information is power” is that the value of information is inversely related to the number of people who possess it – i.e. information is valuable when it is in fewer hands.

In addition, those who have this information in their possession also have the power to decide quantity and quality, mechanics, place and time of dissemination.

tom-clancy-quote-Information-is-Power-eNitiate-Blog-18-May-2015

 Information is power: the 2.0 meanin

With the advent of the Internet, the power of information has a different, if not opposite, meaning to the traditional one.

Increasingly, available information becomes powerful only if more netizens access, use and share it.

The Google search engine model supports this definition by sending online traffic to sources that develop useful information.

In return, those making the useful information available benefit by getting free (organic) traffic from the search engines and other online referrers.  

Even consultancies (Boston Consulting Group) and research companies (AC Nielsen) understand and leverage this new meaning, while still ensuring that they can commercialise their respective IP.

In the age of breakthrough technologies and instant access to information, blindness is no excuse.

Dayo Olopade | Author, The Bright Continent Tweet

Birth of the eNiversity brand

In line with organisational culture that is driven primarily by the ever-changing digital technology developments, and thus need to always have our ear to the ground, eNitiaters subscribe to the 2.0 meaning of the power of information.

The requirement to embrace and entrench the power of continuous learning that is enabled by freely available information has lead us to develop a brand, aptly called the eNiversity.

eNiversity_logo2_14_May_2015

Through this brand, we develop, gather, re-purpose and share digital technology and marketing information both internally within the eNitiate company and publicly in the online space.

The future of eNiversity

Eric Schmidt declared in 2010 that “everyday 2 days we create as much information as we did up to 2003” (TechCrunch).

Put differently, it takes only 2 days now to produce the same amount of information that was produced throughout history until 2003! 

The question is: are netizens coping with the amount of information available on the Internet? 

We think not.

<img src=

There are opportunities for curating and re-purposing of already existing information in the way that it becomes easier for increasingly time-starved netizens to consume it.

This future is where eNiversity will be playing.

The next post in the eNitiate revitalisation journey is going to focus on eNitiate Playful.ly.

Did you find this eNsight valuable?

Sharing it on social media will ensure that many more people can benefit.

Select your preferred social network found on the right sidebar to share it.

Select your preferred social network found in the footer here below to share it.

It will take only seconds.

Related Posts:

Related Post:

Subscribe for eNitiate Newsletter:

Share:

Share on linkedin
LinkedIn
Share on twitter
Twitter
Share on facebook
Facebook
Share on whatsapp
WhatsApp
Share on email
Email

Awesomeness loading

Spread
the love.

share with the world

Share on facebook
Share on twitter
Share on linkedin

Spread
the love.

share with the world

Share on facebook
Share on twitter
Share on linkedin