Real Time Digital

How do you come up with awesome strategies that your target market can embrace and relate to,gimmicks that will give your brand the desired response?The answer is......Real Time Marketing coupled with a dose of digital.Be pro-active,engage with your consumers monitor their behaviour changes regarding your brand.Digital has become a LIFESTYLE for many and so if…

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How strong is your Personal brand?

What I love about branding is the power and ability of being able to associate words and emotions with a product or brand. By immediately naming a few brands, you already know what to expect from them because of the inherent promise and experience you get from using the brand. What people fail to realise…

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The future of

Over the christmas holidays I watched the movie Mandela : Long Walk to Freedom #MandelaLWTF and it inspired a nostalgic journey of discovery into the era of the 1950's in South Africa. The opening scene in the movie is of Mandela rushing out to court from his residence in Sophiatown. Popularly known as Kofifi or Sof'town, this area was the…

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Are digital technology solutions the answer to all human relations issues?

The Unitehood app shows great potential as a crime deterrent. Except, it requires all of the following to work effectively – a smartphone, data and reliable network signal. With crime affecting everyone regardless of their economic means or location in South Africa, the Unitehood app is unfortunately not the panacea.

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