INCREASE ENEWSLETTER CONTENT CIRCULATION THROUGH THE USE OF BRAND EVANGALISM

Increasing readership for client newsletter can be quite a challenge.Content alone cannot guarantee readership or opening of emails.Instead of once of a month circulation we proposed a drip approach to clients,sending out weekly news articles to their mailing list.This continuous dissemination or distribution of news…

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EMPLOYEES ARE YOUR COMPANY’S CONTENT GOLDMINE

I was invited to facilitate a session as part of Smart-Link’s seminar late last week. The topic of discussion was “Social Media Moving Beyond the Marketing Department“, and the key  question was whether companies can use their employees to contribute to their Marketing Departments’ content marketing efforts….

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Social Media Backs Dani Alves

Barcelona football club player Dani Alves caused a storm that worked in his favour after a racial incident that saw him hailed a hero and sparked social media activism for #NoToRacismInSport. Whilst the footballer was about to take a corner kick in Barcelona’s fixture against…

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