How American Swiss Uses Crowdsourcing Campaign to Promote Products?

I rarely open newsletters because it’s normally the same message all the time, introduction or opening letter, specials or discounts in store and the usual competition. But this newsletter appealed to me because it asked me to take part in something bigger, “create your own billboard” that will be used in their next campaign.  …

Read More

Lost in translation #Interpretation #OscarTrial

It’s been more than 2 weeks since the start of the Oscar Pistorius trial, and there has already been an impediment around language interpretation after Michelle Burger's interpreter failed to get the English version of events right. This comes after the infuriating events of the fake interpreter at the Mandela memorial, last year December. #LostInTranslation…

Read More

You can learn anything on the internet

The internet is the world's most powerful tool. It is feared by many, loved by adopters and inaccessible to most. With this being said the internet is the best technology we have for communication, entertainment and learning. Let us focus on the learning part for this blog. In my last blog I created a video that…

Read More

Social Customer Service

The social norm at this present day and age is that many customers take to Twitter to express their dissatisfaction about service delivery. Gone are those days when customers had to call the Brand Manager or Customer Service Manager in order to lodge a complaint. They simply take their phone, craft their feelings in 140…

Read More

Memes to add virality to content

Memes are pictures with an idea, behaviour or style that spread on the internet from one person to the other often within a cultures or piggy banking on a current issue or trend. Im sure we all know them but to be doubly sure I have included picture. HILARY CLINTON MEMES     It got…

Read More