eNitiate relaunches with #MoFaya

So we are celebrating the branding journey of the re-ignited and re-energised eNitiate brand. So here's to making headlines! Here's to #ambushing the corporate fields with some more fire ( #Mofaya )! The next course for the brand will be even more successful than the former, this is inevitable given the hard work that has been…

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eNitiate branding journey

This is a follow-up to the April Fool's Day post. In this post, I unpack eNitiate's branding journey in the past 6 years. When I had decided it was time to take a leap of faith into the entrepreneurship maze in 2008, coming up with the name of my new venture was no trouble, "it…

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A daily dose of Trevor Noah on “The Daily Show”

South African born comedian, Trevor Noah, is set to replace the legendary Jon Stewart later this year as the new host of America’s popular late night talk show,”The Daily Show” on Comedy Central. Trevor Noah has previously featured on the show, and has now instantly been promoted to be the talk show host. Trevor Noah…

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South Africa’s leading cities battle it out on #socialmedia

About this post In this post, our analysis shows that City of Joburg's @CityofJoburgZA Twitter marketing ticks the right boxes in comparison with City of Cape Town's @CityofCT. Results of our analysis lead us to conclude that it is only a matter of time before the former takes the crown for being the best-performing metropolitan municipality on social…

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