eNiversity: a brand born out of the 2.0 meaning of “information is power”

This post is part of the eNitiate brand revitalisation journey, and it is a sequel to the eNitiate Visual.ly post.   Information is power: traditional meaning The traditional meaning of the phrase "information is power" is that the value of information is inversely related to the number of people who possess it - i.e. information is valuable when it is…

Read More

#MeetSouthAfrica 2015 campaign maintains momentum

Background The annual Tourism INDABA, - "... one of the largest tourism marketing events on the African calendar and one of the top three ‘must visit’ events of its kind on the global calendar" - is taking place from 9-11 May 2015.  TourismSA, South African government's official tourism arm and owner of the INDABA, has successfully run…

Read More

Trumptrums

Known for his rather distasteful remarks on the NBC reality show The Apprentice , an American business magnate and investor, was ranked number 17 on the 2011 Forbes Celebrity 100 list , president and founder of his own organisation and founder of  a number of entertainment resorts. The list of his "calling cards" is probably longer than this blog.…

Read More

A new way to online shopping with Puma

Today's technology is moving at such a fast pace,  allowing loyal shoppers access to brands/products from anywhere in the world. Puma has introduced an exciting way of online shopping. Shop-able videos that allow customers to shop as they watch. The sportswear company's latest experiment allows viewers to immediately purchase items from their recent "Evolve" campaign.…

Read More