The youth and Social Media

Youth marketing is fast becoming the benchmark for any effective marketing strategy. Why are marketers targeting the youth differently to other market segments? The answer is laid out clearly by the American Press Institute, who say that the youth consumes information and news differently to…

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Technology’s influence on youth culture

Reminiscing on the “good ol’ days” is a memory trip well worth taking. A mere 10 years ago, young people used to play outside all day, riding bikes, playing sports,  you name it – this was my generation – #Team90s. We were the masters of…

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Cyberbullying must fall

Youth month reminds us of the brutality that our brothers and sisters went through 40 years ago. What happened in South Africa, June 16, 1976 , were young people fighting for nothing more than equal opportunities, for their generation and those to come. The biggest question…

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