How can companies thrive with Digital Marketing during the economic tough times?

Recession is upon us and that means we are facing a tough economic time, this means wallets get thinner and so do budgets. With digital marketing, companies get to not just survive during the recession but they get thrive! With digital marketing brands still get to reassure customers without spending unnecessary money. How? Keep reading...…

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How do Digital agencies use data scientist to invest themselves given the current economic status?

Data Analysis is important to Digital agencies in ensuring the success of companies. All the companies have to make decisions in order to carry out their business profitably, which in this decision can only be made after they have analyzed the data from that company for using data to enhance the customer journey by analysing…

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Infographic: Analysis of #TED2019 tweets

#TED2019 took place 15-19 April 2019 in Vancouver. We curated and analysed 26 349 tweets related to the event, as ideas worth spreading were being shared. RELATED POST: eNitiate were the social media partner of TEDxSoweto's Leapfrog partner The following metrics were used for the analysis: ✅ Distribution of the tweets; ✅ Contributors;✅ Reach;✅ Exposure:…

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The value of Project Management in the midst of recession.

Project Management involves ensuring that the objectives of each project are met efficiently and effectively. Within the project life-cycle, steps such as risk calculation and crisis management are executed in high risk projects or with budget and time constraints. This discipline investigates the value of each project and ensures that the scope is adhered to,…

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South African National Elections in Numbers – Part 4

In this last post of the #SAElections2019 series, I update South Africa's top 11 politicians by Twitter followers. The first post on the subject was published in April 2016 in the lead-up to local municipality elections. RELATED POST: South Africa's Top 11 politicians on Twitter by number of followers (2016) The question I shall be…

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South African National Elections in Numbers – Part 3

South Africa's top 3 political parties by number of parliamentary seats won in the 2014 national elections are the ANC (249 of 400 seats, or 62% - also the governing party), the DA (89 seats or 22% - main opposition party) and theEFF (25 seats or 6%). As the 3 graphs below show, the top…

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