It began more than 10 years ago, with nothing in hand but belief, determination and the resolve to initiate a change in Africa’s digital story.

This is the story of eNitiate Integrated Solutions. For founding member Bra Willy Seyama, the need to share digital stories the African way became so overpowering that eNitiate had to be born.

With a team of young eNitiaters, hand-picked from across the continent, our company is a melting pot of culture, creativity and passion for the digital space. The name eNitiate is derived from the English word ‘initiate’ which means to cause (a process or action) to begin.



To be the African brand of choice for digital communications and technology solutions, by any measure.


To assist brands in developing an impressionable digital footprint. This will be achieved through our following service categories:

LISTEN – Always be the first to have knowledge and insights (based on online mentions) about your brand, your competitors and your category.

ENGAGE – Continuously captivate target audiences with digital content that is relevant, engaging, contagious and has a call to action.

MEASURE – Select and always monitor the right metrics to ensure digital marketing objectives are met.


  • Belief in always finding digital solutions to the seemingly impossible communication challenges.

  • Embracing change in Africa’s digital and technology space.

  • Contributing actively and positively towards a digitally enabled and robust storytelling environment.

  • Self-learning as central to expanding knowledge.