It began more than 11 years ago, with nothing but belief, determination and the resolve.

For founding member Bra Willy Seyama, the dream to share digital stories the African way became too overpowering.

The name eNitiate is derived from the English word ‘initiate’ which means to cause (a process or action) to begin.

With a team of young talent, hand-picked from across the continent, eNitiate is a melting pot of culture, creativity and passion for digital storytelling. 


Most people know what you should not do, or how you must not do it. But very few people know what you must do, or how you must do it.


To be the African brand of choice for digital strategy, content and technology solutions, by any measure.


To assist brands to establish and develop an impressionable digital footprint. This is achieved through the following service categories:

Always be the first to have knowledge and insights (based on online mentions) about your brand, your competitors and your category.

Continuously captivate target audiences with digital content that is relevant, engaging, contagious and has a call to action.

Select and always monitor the right metrics to ensure digital marketing objectives are met.


… in our resourcefulness to always find digital solutions to the seemingly impossible communication challenges.

… change in Africa’s digital and technology space.

self-learning culture, which is central to keeping pace with the ever-changing technology-driven developments.

… actively and continuously towards a digitally enabled and robust storytelling environment on the African continent.

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