Network effect is the reason for omni-channel communications

Bra Willy | eNitiate | nfx | Network Effect | Sarnoff | Metcalfe | Reed | May 2022

According to nfx, the network effect is the most effective way for growing a business in this digital era. In this eNsight, I use network laws that have been developed overtime to demonstrate why bands seeking to leverage network marketing – a derivative of the network effect – need to also tighten their omni-channel communications approach.  […]