Chase Bank Kenya felt the wrath of social media this past week

Chase Bank Kenya is (was) very active on social media, judging by its posting frequency and high response rate. Despite this, the bank fell victim to the #KOT phenomenon.

 

 

The last thing to do when your brand reputation is at risk is to keep quiet
– Daniel Munslow, VMA Africa
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THE DIGITAL MARKETING SKILLS
IN AFRICA AUDIT 2020

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Closing Date – 31 Jan | 23:59 CAT.